OOUX Case Studies

Approach

As a Business Analyst for an iOS app team, I used an Object-Oriented UX framework to identify places where content could be connected within the app. I collaborated with the client to get them prioritized on their product roadmap.

One feature that stood out was the relationship between app users and products. Users could look at product reviews, but there needed to be a way to save them to a list on the app. The team added this critical feature. We also found a way to incorporate popular content pieces from the magazine into the existing content structure.

Approach

When you think about digital transformations, this client was an excellent example of how a successful multi-year digital transformation worked. Successful does not mean *not messy*: a large part of this success is to be comfortable with ambiguity and in sorting out complex problems.

As the UX lead on the lead team for 15 Agile teams total, I was responsible for defining user components that were used throughout the loan process, such as user notifications, training, and onboarding, among others. These components have to work consistently across the user journeys for 40 distinct user roles in the system.

This was done in a SAFe (Scaled Agile Framework) environment of 12-15 Agile teams during the first two years of a multi-year digital transformation. Each Agile team was assigned one UX designer. When you put multiple UX designers in a room, you will get a lot of ideas and a lot of strong opinions.

Sometimes, difficult conversations about priorities need to happen. The Agile environment allowed difficult conversations to occur in a safe space where everyone involved could give feedback. OOUX methods helped guide these conversations, as OOUX is made from diverse teams to understand complex systems quickly.

The willingness to collaborate and share within and across Agile teams, particularly with development teams, was key to this project's success. As one of the UX leads, I took on a leadership and mentoring role as the project progressed.

Approach

As the product strategy lead, I led my client through redesigning its internal site to accommodate its business needs into the future. This meant:

• Building business logic into their system to help them get accurate recommendations to their customers
• Building a tasking system to alert customers who need to send the company data while also allowing customers real-time access to the status of their compliance filings and reports
• Incorporating financial applications through an API

I applied Object-Oriented UX principles using an ORCA (Objects, Relationships, Calls-to-Action, and Attributes) framework to do this. The ORCA process shines when dealing with complexity.